"It all came to the point where Sergey and I found a suitable private brewery, rented professional equipment and started brewing our own beer. What is more important, we decided that we will not brew "simple soft unfiltered "live" beer" that is so common in our region. Most brewers generally start brewing with this exact style, i.e. going with plan A, the most common one. We, on the other hand, were initially going to brew interesting, unusual and "off the wall" styles for connoisseurs, pursuing not profits but only quality.
That was our "Plan B."